Evstech 3D printer helps Jahwa accelerate the production of packaging container models, shorten the research and development cycle, and improve innovation efficiency. "Objet Eden 3D printer enables us to shorten the research and development cycle of packaging containers by making fast and simplified models, optimizing the first draft screening and internal evaluation of packaging container design. At the same time, 3D printing promotes the bold innovation of young designers and plays an important role in the development and application of new patents."—— Tang Luji, head of modeling and structure design of Shanghai Jiahua packaging design center, packaging design is the "narrator" of brand concept, the embodiment of product essence and the weapon to impress consumers. For the cosmetics industry with "beauty" as its goal, packaging containers are the carrier of beauty. A beautiful and unique packaging container can bring consumers a beautiful and pleasant first impression, use experience and sense of possession. Therefore, cosmetics packaging has become an important field for cosmetics manufacturers to win competitiveness.

As the first listed enterprise in the domestic cosmetics industry, Shanghai Jiahua United Co., Ltd. (hereinafter referred to as Shanghai Jiahua) has always been committed to leading the Chinese cosmetics industry with innovation and becoming a internationally competitive creator of Chinese fashion products. Shanghai Jiahua has a leading industrial design center, and the number of R & D achievements and patent applications are at the leading level of domestic enterprises. With the increasing pursuit of beauty and innovation by consumers, the design centers subordinate to the scientific research center recognize that packaging design has become more important than ever, and need to constantly explore new packaging R & D tools and methods to meet the needs of the market and teams. Due to the short replacement packaging cycle of FMCG, this industry characteristic determines that the design team must accelerate packaging research and development, which puts forward higher requirements for rapid verification of packaging design in the early stage of research and development; At the same time, the design team felt that the computer virtual three-dimensional renderings and traditional model making methods were far from meeting the internal evaluation of the texture and volume of the packaging container, and a good design scheme could be obtained only through the verification of realistic solid models. 3D printing attracts the innovative vision of the design team as it happens. In 2012, Shanghai Jiahua purchased an evstech objet eden350v 3D printer, which significantly simplified and accelerated the rapid verification process of packaging container design, and fully released the creativity of the design team, making the company's cosmetics "brighten the eyes" of consumers with beautiful and unique packaging containers, which greatly stimulated consumption